{"id":219,"date":"2026-07-21T22:12:46","date_gmt":"2026-07-21T22:12:46","guid":{"rendered":"https:\/\/afz.cl\/home\/?page_id=219"},"modified":"2026-07-27T17:17:42","modified_gmt":"2026-07-27T17:17:42","slug":"diseno-de-productos","status":"publish","type":"page","link":"https:\/\/www.afz.cl\/home\/diseno-de-productos\/","title":{"rendered":"Dise\u00f1o de Productos"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-258e4d99 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-90edb088 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-189a6e74 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--1\"><img loading=\"lazy\" decoding=\"async\" width=\"935\" height=\"758\" src=\"https:\/\/afz.cl\/home\/wp-content\/uploads\/2026\/07\/disenno-productos.png\" alt=\"\" class=\"wp-image-222\" srcset=\"https:\/\/www.afz.cl\/home\/wp-content\/uploads\/2026\/07\/disenno-productos.png 935w, https:\/\/www.afz.cl\/home\/wp-content\/uploads\/2026\/07\/disenno-productos-300x243.png 300w, https:\/\/www.afz.cl\/home\/wp-content\/uploads\/2026\/07\/disenno-productos-768x623.png 768w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading is-style-default\"><strong>Dise\u00f1o de Productos <\/strong>de Alto Impacto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Excelencia t\u00e9cnica y est\u00e9tica para conectar con las personas<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La presencia digital y f\u00edsica es, a menudo, el activo m\u00e1s valioso de una organizaci\u00f3n. Se combina la auditor\u00eda cr\u00edtica con la ejecuci\u00f3n de dise\u00f1o de centrado en el usuario para asegurar que cada producto no solo sea visualmente impecable, sino funcional, coherente y alineada con los objetivos de negocio.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull has-custom-verde-logo-background-color has-background is-layout-flex wp-container-core-columns-is-layout-237a5d3d wp-block-columns-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column has-base-2-color has-text-color has-link-color wp-elements-1 is-layout-flow wp-container-core-column-is-layout-b02031a7 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10)\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">Materializaci\u00f3n estrat\u00e9gica, donde la visi\u00f3n y la eficiencia se convierten en activos digitales tangibles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-base-color has-text-color has-link-color wp-elements-2\">\u00bfQu\u00e9 desaf\u00edos se resuelven?<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"266\" height=\"116\" src=\"https:\/\/www.afz.cl\/home\/wp-content\/uploads\/2026\/07\/reseulve-PP-1.png\" alt=\"\" class=\"wp-image-328\"\/><\/figure>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-base-color has-text-color has-link-color wp-elements-3 is-layout-flow wp-container-core-column-is-layout-8cedf96b wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p class=\"wp-block-paragraph\"><strong>Baja conversi\u00f3n o adopci\u00f3n<\/strong><br>Optimizaci\u00f3n de flujos para que el usuario logre sus objetivos sin fricciones.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\"><strong>Incoherencia de marca:<\/strong><br> Unificaci\u00f3n de la identidad visual en todos los puntos de contacto digitales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obsolescencia digital:<\/strong><br> Actualizaci\u00f3n de plataformas para cumplir con los est\u00e1ndares actuales de usabilidad y est\u00e9tica.<\/p>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-c3036083 wp-block-group-is-layout-constrained\" id=\"servicios\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--20);padding-bottom:0;padding-left:var(--wp--preset--spacing--20)\">\n<div style=\"margin-top:0;margin-bottom:0;height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center is-style-default\">Nuestros servicios<\/h2>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d525a65d wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-b02031a7 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-asterisk has-medium-font-size\" style=\"font-style:normal;font-weight:600\">DISE\u00d1O UX\/UI para Sistemas Complejos<\/h3>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\"><strong>Dise\u00f1o centrado en el usuario<\/strong> para aplicaciones y sitios web que requieren alta funcionalidad. Se realizan auditor\u00edas de usabilidad para detectar fallas y se dise\u00f1an interfaces intuitivas que facilitan la interacci\u00f3n y mejoran la satisfacci\u00f3n del usuario.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.204), 1rem);\"><strong><em>Resultado<\/em><\/strong>: Prototipos de alta fidelidad y sistemas de dise\u00f1o escalables.<\/p>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-b02031a7 wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10)\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-asterisk has-medium-font-size\" style=\"font-style:normal;font-weight:600\">Estrategia y Redise\u00f1o de Canales Digitales<\/h3>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">Optimizaci\u00f3n de la presencia en plataformas y redes sociales bajo un enfoque de marca s\u00f3lido. No se trata solo de publicar contenido, sino de dise\u00f1ar una <strong>estrategia visual y de interacci\u00f3n <\/strong>que posicione a la empresa como l\u00edder en su sector.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.204), 1rem);\"><strong><em>Resultado<\/em><\/strong>: Propuestas para implementaci\u00f3n de canales digitales alineados, modernos y atractivos.<\/p>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center is-style-asterisk has-medium-font-size\" style=\"font-style:normal;font-weight:600\">Ecosistema Visual Corporativo<\/h3>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">El dise\u00f1o estrat\u00e9gico debe permear toda la comunicaci\u00f3n profesional. Se <strong>desarrolla material complementario <\/strong>de coherente\u2014presentaciones para directorios, propuestas comerciales, brochures y material audiovisual\u2014 que refuerza la presencia de la empresa en cada interacci\u00f3n.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.204), 1rem);\"><strong><em>Resultado<\/em><\/strong>: Material de soporte profesional que eleva el valor percibido de la oferta..<\/p>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull has-custom-verde-logo-background-color has-background is-layout-flex wp-container-core-columns-is-layout-65e0331e wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h4 class=\"wp-block-heading has-text-align-center is-style-default has-base-2-color has-text-color has-link-color wp-elements-5\"><strong>\u00bfTe interesa saber m\u00e1s?<\/strong> Agenda aqu\u00ed para que conversemos<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-e2319e41 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-75\"><a class=\"wp-block-button__link has-contrast-2-background-color has-background wp-element-button\" href=\"https:\/\/calendar.app.google\/hZByX8EKVwDSsP97A\" target=\"_blank\" rel=\"noreferrer noopener\">Agenda aqu\u00ed<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-258e4d99 wp-block-group-is-layout-constrained\" id=\"como\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50)\">\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading alignwide has-x-large-font-size\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40);line-height:1\">Calidad t\u00e9cnica y visi\u00f3n experta<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dise\u00f1o de Productos de Alto Impacto Excelencia t\u00e9cnica y est\u00e9tica para conectar con las personas La presencia digital y f\u00edsica es, a menudo, el activo m\u00e1s valioso de una organizaci\u00f3n. Se combina la auditor\u00eda cr\u00edtica con la ejecuci\u00f3n de dise\u00f1o de centrado en el usuario para asegurar que cada producto no solo sea visualmente impecable, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-219","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.afz.cl\/home\/wp-json\/wp\/v2\/pages\/219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.afz.cl\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.afz.cl\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.afz.cl\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.afz.cl\/home\/wp-json\/wp\/v2\/comments?post=219"}],"version-history":[{"count":17,"href":"https:\/\/www.afz.cl\/home\/wp-json\/wp\/v2\/pages\/219\/revisions"}],"predecessor-version":[{"id":335,"href":"https:\/\/www.afz.cl\/home\/wp-json\/wp\/v2\/pages\/219\/revisions\/335"}],"wp:attachment":[{"href":"https:\/\/www.afz.cl\/home\/wp-json\/wp\/v2\/media?parent=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}